The Sunset Strip Stirs Again
The Edition, from Steve Witkoff, a New York developer, was the first new project to open on the Sunset Strip in two decades. Behind it is the hotelier Ian Schrager, whose earlier projects include Studio 54, the Palladium and some of the world’s earliest and most influential boutique hotels.
John Pawson, the London-based design architect, oversaw the Edition’s stark, minimalist aesthetic. An original Sterling Ruby mobile, “The Scale,” greets visitors as they enter the lobby. The hotel reopened to the public on Oct. 1.
The residences at the Edition, only a few of which now remain unsold, are priced between $4 million and $30 million and range from 1,600 to 6,400 square feet. All offer views of the Hollywood Hills and the Pacific Ocean.
Mr. Pawson said he once partied the night away himself on the Sunset Strip, many decades ago.
“I can’t say I remember my time in those clubs well, but I did go to the odd one or two, a long time ago,” he said in a phone interview from his London studio. “The Strip has changed hugely, hasn’t it?”
All new developments in West Hollywood are required to set aside 20 percent of their units for affordable housing, and they may also have to pay a fee.
The Edition paid a fee of $2.2 million, and at the Pendry, developers paid a fee of $3.5 million and are also incorporating five units of affordable housing, which will be one-bedroom rental apartments.
“We all understand that very expensive housing units are going to happen, and they’re certainly going to happen in a city like ours,” said John D’Amico, a former mayor and current city councilmember of West Hollywood. “But we also want to make sure that working-class people, retired people and disabled people have an equal shot.”